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StartSmart! Social&Profitable

Event dates: 03.12.2012 11:30 - 04.12.2012 14:30

Mark Zuckerberg has said that they do not build services to make money, they make money to build better services.  Statistics say that 93% of Facebook employees would recommend their working place to their friends.  There has to be something in sharing values and having a great story behind your business, as most of the companies could not get their workers to recommend their working place half as much!

Why not then learn from the very people who have followed their heart and found a balance between following your passion and money.  Our speakers will tell how they have combined a greater social cause with business and made it both financially sustainable and also solving some heart-aching issue they care about.

Please also join our workshop on 04.12. It is Xmas coming and this time we are trying to find business models for some social issue for Estonia! You are welcome to come with your own social idea, but those who do not have an idea yet, are very welcome to come, join some team with idea they care about and contribute to making everybody’s future life better! Let’s do it together!


December, 3 2012 (11:30 – 16:30), National Library of Estonia

Networking event (17:30 – 21:00), Von Krahl, Rataskaevu 10/12

December, 4 2012 Workshop (9:00 – 14:30), Roseni Torn, Mere pst 6


3rd of December 2012

11.30 Registration
12.00 Opening of the event – Ms. Anneli Ohvril
12.15 Ms. Liz Forkin Bohannon
13.15 Ms. Liene Perkone
14.00 Coffee break and networking
14.45 Mr. Joel Takala
15.30 Ms. Ceri Jones
16.15 Ending of the event

Networking event 17.30 – 21.00, Von Krahl
Surprise speaker: Mr. Fionn Dobbin

4th of December 2012

9.00 – 14.30 Workshop


Liz Forkin Bohannon

Liz Forkin Bohannon is a social entrepreneur founder of Sseko Desings. Sseko Designs is a Not-Just-For-Profit business that believes in the power of socially proactive businesses to contribute to economic and educational growth in developing economies.

Ceri Jones

Ceri Jones is a Head of Policy and Research at Social Enterprise UK. She leads on the programme of policy development and is responsible for research, including designing the State of Social Enterprise – the largest single piece of social enterprise. She has a particular interest in developing new models for public services, particularly those operating in health and social care

Joel Takala

Joel Takala is a startup entrepreneur and is responsible for communications and marketing of Aspectus products.  He is also involved in product development and internationalization of Bank4Hope. 

Liene Perkone

Liene Perkone is a Finance Administrator at three London Hubs. Liene joined the Hub community in spring of 2011 as a Finance Administrator at the Hub Kings Cross, later also joining Hub Westminster and Hub Islington. Liene is also one of the initiators of the London Hub Club which is a monthly networking event for Hub members to get to know each other better and encourage for collaboration.

Fionn Dobbin

Fionn Dobbin is a Creative Director and Founder of MAMMU, a social business fashion company and a lecturer at Stockholm School of Economics. He is engaged in several social enterprises, one project he descirbes as his favourite, is the project where a toilet for the 2.6 billion people was developed who had no access to sanitation.

* The event program is subject to change. Details and other information on the event, also the schedule will be updated at

StartSmart! is a series of events (conferences, demo pitching, networking, workshops) to promote entrepreneurship and assist Estonian and Finnish start-ups in creation and developing their business.

This event is organized by Estonian Development Fund, Aalto University School of Economics Small Business Centre, Enterprise Estonia, Technopolis Ülemiste and BDA Consulting as a part of Central Baltic INTERREG IVA program.




Ceri Jones @StartSmart. Social enterprise – WORKSHOP.pdf 1.0 MiB
Fionn Dobbin @StartSmart. How to get started.pdf 41.1 MiB
Liene Perkone @StartSmart. The HUB - Success Stories.pdf 2.2 MiB
Ceri Jones @StartSmart. Social enterprise – learning from the best.pdf 892 KiB
Liz Forkin Bohannon @StartSmart. Sseko Design story.pdf 8.2 MiB
Joel Takala @StartSmart!. Bank4Hope.pdf 7.4 MiB